Unit 5 Campaign

LO 5.1 Understand the nature and purpose of a campaign

A campaign is to promote a message to an audience, sometimes there are issues E.g. Child abuse, Drink driving, global warming and improving the environment. The campaign's use different types of media E.g. Magazines, TV adverts, the radio, Websites, podcast etc.





NHS smoking campaign

This advert shows that people should stop smoking for there children, because as you can see is that children copy there parents in everything they do which means that they also will copy there parents while they are smoking. The NHS rely on The fact that people are aware of the dangerous of smoking and that it can cause lung cancer and parents don't want there children to lead to lung cancer. This advert is a TV advert and can be shown on TV and websites like www.youtube.com I think this advert is useful and it shows that children really do copy there parents in everything what they do this should warn the parents that they should not smoke in front of children or stop smoking at all. Also there is a line at the end of the clip which say’s don’t keep smoking in the family which can make people thinking about there children’s future, also there is a phone number for people who smoke and want to quit smoking can call and get help with stop smoking.

This is the NHS website.













NHS swine flu Advert

This advert say’s that germs can be spread around really easily that is why you should be careful when you sneeze you should use a tissue and wash your hand straight after, if you don’t do this then there is chance that the germs will be spread around and other people can get ill. The lines they have used are, catch it, kill it and bin it. In the advert they have used a lift to make the video this advert can be a TV advert and also can be represented on websites. The audience will be targeted by this advert because it clearly shows how the germs are being spread that is why people will be more careful when they are outside in public places. Swine flu was an issue which start it end 2008 and that is when this advert was produced still today swine flu is an issue in the world that is why this advert is very useful for the people. The advert was produced by the NHS 2 years ago.